To help here I recommend the free Talkwalker Alerts service from the social listening service Talkwalker. However, it's mainly based on the analysis of sites and misses out on social media mentions. Many marketers still swear by Google Alerts for reviewing mentions of their brand, campaign hashtags or competitor names by entering keywords, so it’s still widely used. Reviewing brand mentions and the latest developments in your industry Google Alerts You can find out more about our RACE Growth System when you download your free RACE marketing plan template, complete with recommendations for digital marketing tools and techniques to generate growth across each stage of your marketing funnel today.ġ. All our marketing tools and templates are integrated across our RACE Growth System, so you can confidently adapt and apply marketing strategies and techniques across your marketing funnel to drive growth. Simply put, RACE guides marketers through an integrated strategy across reach, act, convert, and engage, to acquire and retain more customers. Our RACE Growth System is a popular marketing structure framework for Startups, SMEs, and international corporations, since it can scale up or down according to your short-term and long-term digital marketing objectives. In this article, I'll cover 8 marketing analysis activities that hands-on digital marketers need to follow to optimize their reach activities, kicking off their RACE marketing strategy. To help highlight the range of great online marketing services available, this guide and the infographic accompanying it recommend the categories of tools you should consider and highlights the 150 most popular, most capable tools.Īccess the Essential digital marketing tools We've structured it around the RACE Framework of reach, act, convert, and engage - covering 30 categories of digital marketing tools that every business that is serious about improving digital marketing needs.ĭownload free resource – Essential Digital Marketing Tools Please let us know about the “essential free tools” you use in the comments.įor the full comprehensive list - check out our free guide to digital marketing tools. There's a diverse mix of free tools available, one of the enjoyable aspects of working in digital marketing today. I originally created this list in 2012, but keep it updated as new tools are released and some tools become paid! If you're relooking at your marketing strategy/budget, why not consider implementing some of these tools? I find that when running training courses, the tools I recommend to help marketers are always popular, especially free tools. Our recommended free online tools for understanding your customers, competitors and campaign, and how you should use them - across 8 marketing analysis activities
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