“It’s another way to continue telling people that the war is still on going on in Ukraine and we still fight in this way - with Beyoncé wearing our dress. “I can bring more this way,” Frolov explained, pointing out that mentions in Ukraine in the press kept their plight in the light. While Frolov feels the same anger toward the situation and desire to fight for his homeland as many of his compatriots, the designer said he felt most useful to the war effort by continuing his brand. Expect a heady mix of body-baring designs with corset structures and an eye toward tailoring, worked over with crystals galore. And now, he’s about to put on a runway show in London on Tuesday as part of the Ukrainian Fashion Week showcase at the British Fashion Council’s Newgen space. Next thing he knew, he was on board for Beyoncé’s return to the stage after a four-year absence.Īnother brought Frolov to Paris, where he showcased his latest designs during couture week. Once there, the designer decided he might as well reconnect with stylists in town. One such trip was to Los Angeles, to pick up clothes left behind when he was forced to curtail PR expenses to prioritize the wages of his employees in Ukraine. 24 last year, when he awoke to explosions, fighter jets flying overhead and worried messages from friends abroad.Ī sketch from Frolov’s latest collection. Her father died and she had a troubled relationship with her mother, so she moved to the city to live with her older sister Delilah. Ellie is a bright and mature 15 ('practically 16') year old who lives in Joe's apartment building in LA. The brand eventually shipped to some 20 retailers, including Browns in London and Chicago’s Ikram.Įverything changed on the morning of Feb. Ellie Alves is a main character from the second season in the television series You. With its even split between ready-to-wear and bespoke designs, the Frolov label seemed poised for the global stage. As Joel and Ellie explore the university and discover the Fireflies have moved to Salt Lake City (more specifically, St Mary’s Hospital), they hear a group of men outside. There were conversations with Beyoncé’s team already. His first international wholesale account was Opening Ceremony in 2015.īy 2019, his eponymous brand was already a household name in Ukraine, dressing First Lady Olena Zelenska and making its mark abroad on the likes of Gwen Stefani and Dua Lipa. Thanks to designs that walked a fine line between bold and provocative, with a knack for tailoring and corsetry, Frolov caught the eye of the fashion set in Kyiv and beyond, winning a number of local awards and showcasing during Ukrainian Fashion Week from 2014 onward. ” In parallel, he moonlighted as a stylist to stars for a Ukrainian TV channel. “And if you want to break the rules in some way in construction, you better know. He studied patternmaking because “if you want to become a fashion designer, you need to know everything about technology, construction and the human body,” he said. “When I heard that word, I felt that this was my aim, my dream,” he said, recalling his mother’s prediction of his future calling when he produced a first sketch at age three.Īfter taking ballroom dancing dresses in his early teens, Frolov enrolled at the Kyiv National University of Technologies and Design.
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